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Nettie Comes Home

By Ken Bounds

It was 1950.  Chevy was beating Ford in sales, partially because of its stylish new hardtop.  Ford planned to answer with a hardtop of its own, but the Victoria was more than a year away.  To try to boost sagging sales, in May of 1950 Ford announced the Crestliner:  “Presenting the newest, brightest star of the highways!  It’s the smart new Ford Crestliner!”

Crestliner Ad

The Crestliner was quite an eye catcher.  The exterior sported special spring colors with two-tone treatment – Coronation Red Metallic and black or Sportsman Green and black, (Hawaiian Bronze and brown came later) special side moldings creating what Ford called airfoils, full vinyl roof, abundant stainless trim, unique full wheel covers, gold anodized Crestliner fender insignia, stainless rocker moldings, dual outside mirrors, and fender skirts.  The interior featured special leather/vinyl/Bedford cord seats and side panel upholstery, vinyl headliner, full cut-pile carpeting, unique black 4-spoke steering wheel with full horn ring, and Crestliner dash trim with two-tone paint to match exterior.

 Even with all its unique, fancy appointments, the Crestliner was not a big seller.  Not including optional whitewall tires, radio, or heater, the base price of $1,711 was a good $200 more expensive than the Custom Tudor – which may explain why only 17,601 were built that year. Apparently, 1950 buyers were hungry for true hardtops, not fancy sedans.  In 1951 the Crestliner was discontinued after only 8,703 were built.  The extremely low production numbers make the Ford Crestliner a collector’s dream; the uniqueness of Crestliner-specific trim items can make them a restorer’s nightmare.  Our story is about one Coronation Red & black 1950 Crestliner, Serial Number BOCH168373, which rolled off the Chicago assembly line on June 29, 1950.

In 1988, I went to visit my parents for Easter in my home town of Kirksville, MO.  At the time, I had a 1950 Ford Business Coupe.  While in Kirksville I was visiting an old friend I grew up with, Richard Ball.  Richard mentioned to me that he saw an old Ford for sale in town.  He thought it was a 1950 but wasn’t sure because it was a lot fancier than mine, had a vinyl roof, and different chrome trim.  I was real surprised by this because it sure sounded like he was describing a Crestliner.  We jumped in the car and went to have a look.

Sure enough, there it was:  a red/black 1950 Ford Crestliner sitting on a used car lot.  This car was a true “barn find”.  All you had to do was open a door and you could smell the barn!  The price on the “for sale” sign seemed a little high for the condition of the car, but there was a phone number so I decided to follow up when I got back home.  It turned out that a local dealer was selling the car for the original owner, a retired cattle rancher from nearby Green Castle, MO, named Nettie Eitel.

Nettie was well known in Northeast Missouri for raising prize-winning Angus cattle on her 700-acre ranch outside Green Castle.  Born in 1897, Nettie never married and lived in the same place most of her life.  On August 31, 1950, Nettie traded in a 1939 Chevrolet for her last car - a fancy new Ford Crestliner at the Kirksville Ford dealer.  The original Missouri title showed that the odometer had 340 miles on it.  I learned later that it was likely that the car would have been driven from the Chicago assembly plant to the dealership, thus accounting for the mileage.

Ken & Ray Bounds, June 1988The Crestliner did not have an easy life on the ranch.  I learned from talking to her nephew, her ranch foreman and a long-time salesman from the Ford dealership that Nettie was pretty rough with the car and was even known to drive it in her pasture herding cattle!  At some point she center-punched a tree or post, as evidenced by a long-ago repair to the front end.  Nettie apparently liked pink cars long before Mary Kay did, as she had the red on the Crestliner repainted bright pink early on.  As Nettie’s driving days came to an end, the Crestliner was parked in a barn and was overtaken by various barn-dwellers, causing a lot of damage to the interior and rusting of the rear portions of the floor and trunk.  The Crestliner had 55,718 miles on the odometer.  Annual inspection certificates and service records show this to be the original miles.

The story goes that some smooth-talker came through town at one time and learned of the Crestliner.  Sight-unseen, he convinced Nettie’s family that the car could be worth $10,000.  The car was dragged out of the barn and the pink was re-coated with a color thought to be close to the original.  It really wasn’t.  Nettie’s foreman then tried to sell the car, but when it was learned that the car was worth nowhere near the alleged value, it was relegated back to the barn.  We never learned why, but in the spring of 1988 the car was again put up for sale, this time at a much more realistic price.  After some negotiating with Nettie’s agent, I purchased the Crestliner on April 20, 1988, for $2,500.  There were those at the time who thought I got skinned.  Looking back, I don’t think so.

The car was not drivable, so my dad worked with a local service station mechanic who was experienced with these cars to go through it and get it ready for the road.  The engine was very tired, but with a new battery and two water pumps it ran OK, if a little smoky.  The brakes were rusted to the drums, so those were rebuilt.  In June 1988 I went to Missouri and spent a lot of time with my dad making the car presentable and cleaning up what the mice, bees, hornets, etc. had left behind.  June 25 was “coming out day” when my dad drove the Crestliner, now affectionately called Old Nettie, to a shoebox meet in Macon, MO.  The next day I drove Old Nettie from Missouri back home to Chicago where she had been built 38 years earlier.

The Crestliner was certainly not concourse quality, but it was a decent, quite original one-owner.  I decided to basically drive the car and enjoy it.  The wiring was a disaster; a patchwork of jumper wires had been added just attempting to make everything work.  Early on I replaced the wiring in the car.  The interior was completely original, but was a mess from its rough treatment and time in the barn, so I had some presentable seat covers installed.  Finally, the tired old V-8 was just burning too much oil, so I had it rebuilt in 1992 by former NIRG member Don Roels.

Nettie on 1991 Route 66 Tour

Over the years I drove the Crestliner to several shoebox meets and on many V-8 tours and showed it in touring class at the 1993 Grand National in Dearborn and the 2001 Central National Meet in Branson, where it took a 2nd Place trophy in Touring Class.  The car was always a lot of fun, but the years and rough treatment were taking their toll.  The cheap paint that had been applied many years earlier was fading badly, not to mention being a long way from the correct Coronation Red metallic.  The “bondoed” hood, a trunk lid that didn’t close properly, the wrong vinyl roof and the shot interior were always there as reminders that the car had seen better days.  I often had thoughts of restoration, but the parts unique to the Crestliner are scarce and expensive and the interior and vinyl roof are not being reproduced.  Nevertheless, over quite a few years I began accumulating the Crestliner parts that needed replacement:  the hard to find horn ring, the unique stainless side trim, the rare full wheel covers, NOS stainless rocker moldings, etc.

In 2006 I bought an engine for my 1950 Convertible from a gentleman in Lockport named Everett Plata.  When I visited his shop while he was installing my engine, Everett showed me the restoration work that he was doing on a 1951 Ford.  After a lot of discussion and seeing the quality of Everett’s work, I decided that it was time to talk about restoration of Old Nettie.  We agreed on the work that needed to be done and in early February 2007 I delivered Nettie to Everett.